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Recognising the challenges faced by SMEs, American Express wanted to find a way to re-engage them, strengthening their connection to the Amex brand.

The creation of Idea Exchange provided a dynamic platform comprising content, communications, events and experiences – all designed to engage and connect SME customers.

A nationwide seminar series was supported by workshops and an online hub featuring inspiring podcasts, editorial content and opinion pieces tapping into current events and future trends.

At CX Lavender I worked across the entire 2019 iteration including website, direct comms, social and digital display.