Whilst working at Lavender, we were given the task of overhauling Amex’s product websites.

At the time of working on the project there were numerous different templates used across the entire business, which made for a jarring online experience especially when not all templates were responsive.

Starting initialling with Platinum and Platinum Edge, the challenge was to create a template design that could be flexible enough to adapt to each product’s individual brand/imagery, while still falling back on the same basic website structure and guidelines.

Design and art direction.