Building on the existing Gem brand, the brief to Metropolis was to create a brand just for the penthouse properties.

Celebrating what was unique in the finishes of the residences, we played on the mystery and premium qualities of black to seduce potential customers. 

The brand tag of ‘Next Level Luxury’ married with black foiling and embossing to add subtle sophistication in the brand roll out.

Design, art direction and roll out.