The brief from Telstra was to develop a best practice design of Telstra’s monthly customer email.

Utilising valuable data smarts, we wanted to develop a regular newsletter which understood their current situation, habits and needs. By using all important customer data, articles and content were personalised and relevant to each individual. 

Content was crafted into ‘snackable’ bite-sized pieces, utilising clean and smart UX design whilst still remaining true to the Telstra brand.

Design and art direction.